Chatbots Ruled Digital Marketing – Current Trend Of Chatbots

Last year was filled with a lot of marketing strategies and success stories and so on. The new year 2020 has brought so many essential updates from tech giants like Google and Facebook. The following will let you know how chatbots helped business and what the new year has brought to us. All of the updates and new trends lead to increased traffic which can help people to generate sales, try services from service providers like  Twitrounds to increase followers consistently. Chatbots are self-help tools that work without human assistance and help brand-consumer experience. Here is how it ruled digital marketing.

Personalized Conversation

They can predict the responses that are similar to customer language and suggest products or services to customers based on the conversation history to generate sales with personalized services and suggestions. 

Chatbots can understand the customer queries and respond to them quickly in conversation, and it can learn from customer queries which haven’t been programmed before. Chatbots can handle basic questions if the customer wants, and they can be redirected to the customer support executive. 

Monitoring Consumer Data & Gaining Insights

Chatbots can monitor and gain knowledge through the feedback they collect through conversation. Brands can redesign responses for customer queries based on the collected data. In other words, companies can track the commands and responses given by their users to the chatbot,


Chatbots can help operational costs by reducing human assistance, and it can initiate and drive conversation to resolve customers. Chatbots can replace a large crowd of manpower with regular and predefined queries. It helps to automate conversation and provides a customer satisfied experience getting an instant solution to their problems. 

Drive traffic to the website

If you are trying to drive traffic to your website through social media platforms like Instagram, buy Instagram Likes services to gain more followers to your account. To drive traffic and engagement to your website by availing chatbots to chat with you as an option on your site.  This is similar to adding a social media button, and this can direct your visitors to a conversation.

Get Email Subscriptions

Automated bots can be used to get email subscriptions with a preprogrammed database of email ids. These don’t have any artificial intelligence and complex algorithms, and it follows a simple script to send responses by comparing keywords with the associated keyword in a conversation. There are some other ways to get an email subscription from customers by initiating conversation. The bots can capture the customer’s interest and process further. 

Stimulated self-service

Chatbots are programmed by responses designed by conversation history. Bots can boost real-time customer service and customer satisfaction. Chatbots have increased brand value through new technology. Chatbots are designed with capabilities that can manage any kind of customer queries without fail. For this ability to capture and responding to queries chatbots must be stimulated with self-service capabilities.  

Quick Response

Chatbots are programmed with a set of assumed customer queries with answers when a customer chooses a query chatbots will fetch answers to the customer. This increases customer reliability and responses immediately to Customers. But this does not solely solve customer issues. Chatbots can also face some challenges when the solution or problem has not been programmed. In this situation, chatbots can redirect customers to the FAQ page where they can get help to solve the problem. 

Recent Chatbot from Google

Currently, we have over 30000 chatbots on various platforms and social media such as Facebook Messenger. The success of chatbots can be measured with the following factors: customer satisfaction is one of the most required results from any marketing efforts. To make it more effective, chatbots must have a significant completion rate and reuse rates, which indicates that it is a flexible medium to reach brands. The way of communication and response can be another crucial benchmark that defines its success. 

As a volunteer, Google has taken action to resolve this. A new chatbot model named Meena solution from Google has undergone an end-to-end parameter of about 2.6 billion trained neural conversational models, which can solve some major issues of inconsistent information lack of sensible data as a word from Google Meena’s performance can actually replace a human conversation that is actually. Sensibleness and Specificity Average (SSA) a metric that evaluates Fundamental and crucial parts of human conversation.  


The purpose of chatbots is to give the real-time experience of talking to a human for brand-related queries. But chatbots are not much engaging like a human, and the chatbot is a piece of software that needs to be instructed accurately to get accurate results. This is a key issue to be solved to replace a human completely. A solution for this, chatbots must have the capabilities to understand instruction on a human level and must be like talking to a friend or known person.