Many have expressed their dissent towards the move of Instagram in its experiment to hide likes. It is said that if Instagram decides to hide likes permanently it will result in a drastic fall in its users count as many will shift to other social media platforms. It is opined that the likes are dopamine of Instagram that makes people glued to the visual platform and the hiding of likes will only result in making people look for new social platforms. Meanwhile, few celebrities who enjoy more fan following in this visual platform have stated that they have no choice other than making exit from this platform. However, few have nodded to the opinion that it is part of Instagram’s strategy to outgrow its peers and pump-in more followers. Once, Adam Mosseri made a statement that the experimentation of hiding likes will be extended to the United States of America, it turned into the talk of the town in a blink of an eye. The topic has turned into the prime time debate of news channels and the topic has made rounds globally. Therefore it is suitable to coin it as ‘Talk of the World’ rather than saying it as ‘Talk of the Town’. It was also noted that by making this announcement Instagram has made a huge promotion without spending a single penny or launching any campaign. The news has grabbed the eyeballs of many people and lasted as the talk of the town for a few days.
Thus some marketers said that the move will only pump-in more user’s Instagram which will eventually avail the visual platform to outgrow its peers. Eventually, service providers like Trollishly provide active Instagram services for people to gain more popularity on Instagram. Though Instagram has stated that the decision was made only for the benefit of its young users to ‘de-pressurize’ them. But, many youngsters have expressed their dissent that they are completely dissatisfied with Instagram’s move. We have no choice other than weaving a good-bye to Instagram if it decides to remove the hide likes permanently. But, it is expected that if Instagram decides to permanently hide the likes it may come with new features to fill the vacuum and to make people stay glued to the visual platform. Thus, it will open doors to a new experience for its users which will uplift their engagement with the visual platform. Thus Instagram is expected to come up with innovative measures to fill the vacuum created by likes. Many have opined that the move is necessary to enable new user experience as many new social media platforms are making an entry with distinct features. People can also buy Instagram Views services from effective service providers to increase new audiences to their account. Thus, if Instagram comes up with new innovative features it can knock down its competitors and can attain the spot of Facebook as the most used social media platform very sooner.
Meanwhile, many influencers are bewildered as they showcase likes as their major metric to show-off their reach which eventually drove more clients to them. Now, influencers are on the lookout for other options to withstand the unanticipated storm. Marketers have opined that the move will put an end card to the growing fake like providers. Many cases are reported in which influencers deceive the clients by showcasing fake likes. However, the move is regarded as part of the visual platform’s evolution which is expected to bring a drastic change in the user experience. Instagram has also noted that the move will make Instagram more content-centric and to turn the visual platform into more holistic. Thus, through this, it is evident that Instagram can turn into more of an informative platform if Instagram decides to hide the likes permanently.